From the Pasture with Hired Hand
Balancing life as a livestock breeder is hard work. Technological advances can help but also be nerve-racking. Molly Clubb and Jaymie Feldmann, partners in Hired Hand Website Software, interview guests who are succeeding at the balancing act of marketing, promoting and breeding registered livestock for maximum profitability. If you’re passionate about registered livestock, trying to start a breeding program of your own, interested in new herd marketing technologies, or just want to hear some great ranching advice then this is the podcast for you! Molly and Jaymie even share some comical stories about their experiences in the technology and ag sector over the past 15 years. Tune in!
From the Pasture with Hired Hand
Increasing Private Treaty Sales, Growing a Beef Program and more with Rocking M Cattle Co.
This week we’re headed to Northeast Oregon to visit with Jeremy McCulloch of Rocking M Cattle Co., a family-owned ranch outside Wallowa (about an hour from La Grande). Jeremy shares how they’re scaling private treaty sales for registered Texas Longhorns—keeping a steady pipeline of bulls, heifers, and cows for sale backed by pedigrees from some of the biggest names in the breed—and the practical steps that keep buyers engaged year-round.
We also dive into Rocking M’s fast-growing beef program: selling halves and wholes, curated value packs, and USDA-processed individual cuts, plus how they connect ranch visitors to the brand with Longhorn-related products like heads, hides, horns, and leather goods. From family operations to marketing touchpoints, Jeremy walks us through what’s working in Wallowa, OR—and how they’re building a sustainable, diversified ranch business.
Rocking M Cattle Co: http://www.rockingmcattleco.com/
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